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Become a Digital Marketer.

Starting out as an animator with Animation Mentor isn’t just about nailing down animation techniques; it’s like diving into this awesome adventure where your imagination gets to play hero and your skills level up with every step. Picture this: you, fueled by determination and backed by seasoned mentors, bringing characters and worlds to life with each doodle and click.

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Basic Level (Months 1–2): Digital Strategy & Content Foundations

  1. Introduction to Digital Marketing & Funnels (Week 1–2)
    – Customer journey mapping
    – Funnel stages: awareness to conversion
  2. Tools Setup & Branding Essentials (Week 3–4)
    – Google Workspace, Meta Business Suite, Canva
    – Personal/brand positioning & visual identity
  3. SEO Fundamentals & Website Optimization (Week 5–6)
    – Keyword research, on-page SEO, technical audits
    – Mobile-first indexing, core web vitals
  4. Content Creation & Copywriting Techniques (Week 7–8)
    – Blogging, storytelling, CTAs
    – Content calendar creation & repurposing

Intermediate Level (Months 3–4): Performance Ads & Organic Growth

  1. Google Ads – Search & Display (Week 9–10)
    – Campaign setup, keyword bidding, quality score
    – Display creatives, targeting, and retargeting
  2. Meta Ads – Facebook & Instagram (Week 11–12)
    – Ad manager deep dive, custom audiences
    – Visual ad design, metrics tracking
  3. Organic Social Media Growth (Week 13–14)
    – Platform algorithms (Instagram, LinkedIn, YouTube)
    – Post scheduling, Reels, and short-form content
  4. Email Marketing with Automation (Week 15–16)
    – Lead magnets, segmentation, A/B testing
    – Tools: Mailchimp, ConvertKit

Advanced Level (Months 5–6): Analytics, Strategy & Campaign Execution

  1. Web & Campaign Analytics (GA4 + GTM) (Week 17–18)
    – Goal tracking, UTM parameters, event setup
    – Custom dashboards & report interpretation
  2. Full-Funnel Strategy & Campaign Planning (Week 19–20)
    – Multi-channel integration
    – Budget allocation and success metrics
  3. Client Workflow & Freelance Systems (Week 21–22)
    – Proposal writing, invoicing, reporting templates
    – Portfolio branding and packaging services
  4. Live Campaign Launch & Review (Week 23–24)
    – Execute a complete campaign (ads + content + analytics)
    – Present case study and outcomes professionally

Final Deliverables

  • SEO-optimized blog + audit report
  • Google Ads & Meta Ads campaign (live or simulated)
  • Full content & social calendar with assets
  • Campaign case study (strategy + results)
  • Portfolio-ready digital marketing toolkit
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